- Virva Salmivaara
I am a post-doctoral researcher at the Entrepreneurship Research Group, which is part of the Department of Management Studies at Aalto University School of Business in Helsinki, Finland. I hold Masters’ degrees in both Business Studies and Social Sciences: I majored in Entrepreneurship at Aalto University, and studied Communications, Social Psychology and Ethics at the University of Helsinki.
My research interests focus on understanding the discourses, changes and challenges in societies at large, and the role of entrepreneurship as an element of wider societal contexts. In my work, I have explored the legitimacy of entrepreneurship in sustainable development debates, meanings of sustainable entrepreneurship in policy rhetoric, and the acceptance and desirability of social entrepreneurship across different capitalist welfare systems. Currently, I am developing new research projects focusing on agricultural entrepreneurship, due to the centrality of this field to global challenges (climate change, poverty, security).
Another stream of my research deals with projects that assess the ways through which migrants and refugees can engage in entrepreneurship. Part of this work is conducted in an educational project ‘Multicultural Encounters, Growth and Entrepreneurship’, which is funded by Helsinki-Uusimaa Regional Council from European Regional Development Funds.
In order to enhance the social impact of research, I have been involved in producing a number of policy reports for the United Nations on youth social entrepreneurship, and for Organisation for Economic Co-operation and Development (OECD) and the European Commission on inclusive entrepreneurship policies that aim to offer people from all social groups an equal opportunity to create a sustainable business.
My professional background lies in corporate communications, investor relations, branding and corporate social responsibility (CSR). Prior to joining academia, I worked in the corporate world as well as for organisations in the public and academic sectors for over a decade, and I held a position as the SVP, Corporate Communications of a multinational corporation.