Assistant Professor

Myrto is Assistant Professor of Entrepreneurship at the Aalto University School of Business, responsible for teaching the MSc courses of Venture Ideation, Venture Formation and the CEMS Block seminar on Enterprising Competences. Her research focuses on how entrepreneurship and emergent organizations can help tackle grand social challenges such as poverty, inequality or the refugee crisis. She looks at the conditions under which social and commercial entrepreneurship can have a positive impact to society. Her work on the impact of microcredit on client entrepreneurs has been published at the Journal of Business Venturing and received the Journal of Small Business Management Award for the best paper on the topic of Public Policy in 2013. Her work on developing and scaling ventures in the base of the pyramid has been published in Academy of Management Perspectives. Myrto’s current research explores a) the evolution of emergent organisations responding to refugee crises, b) the scaling potential of organisations operating at the base of the economic pyramid, and c) the implications of prosocial motivations among mainstream entrepreneurs.

Myrto holds a PhD in Management, cum laude, from ESADE Business School in Barcelona. During her PhD, she has held visiting scholar positions at Wharton Business School in the US and Universidad de los Andes in Colombia. Myrto has an academic background in Business studies, having studied for her BSc in Marketing in the Athens University of Economics and Business, and received an MSc in Management with a focus on entrepreneurship, cum laude, from Cass Business School of City University in London. Before joining the PhD program of ESADE, she had been working as a marketing executive for multinationals in the field of cosmetics and perfumes. She has also supported on a part-time basis the marketing operations of nascent tech startups in her native Greece.