In recent years, management scholars and practitioners have been advocating a prominent role for business in advancing social development and generating value beyond the economic realm. Pro-social venturing, sustainable entrepreneurship and advancing entrepreneurship as a means for poverty eradication have presented us with the challenge to better understand the emergence, practice and impact of these ventures.


In our work, we have studied the local and institutional embeddedness of sustainable and social enterprises and how these enable the entrepreneurs to manage the legitimacy of their ventures and develop their operations. In addition to exploring how the ventures are emotionally connected to their local surroundings, we have looked at the way individual volunteers are emotionally attached to prosocial businesses. Our research also focuses on understanding how prosocial motivations impact the entrepreneurs.


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